NOTE: Betterment is offering six free months to new users. Find out full details here. Read on for the most updated information about Betterment.
Lately I’ve been hearing a lot about a new investing website and brokerage account through Betterment.com. What is Betterment? At it’s very basic it’s another in a long line of online brokerages that allow you to hold stocks and bonds as investments via ETFs, like an account through Etrade or ShareBuilder.
But it’s more than just that. It’s also a tool that helps automate the investing process to make it simpler for the average user, and for those who are just too busy to stay on top of their investing accounts all of the time. So today I thought I’d do a review of Betterment.com.
Betterment.com is a new player as far as brokerages go. Betterment.com was founded by Jon Stein in 2008. Betterment.com launched at TechCrunch Disrupt 2010 NYC. In December 2010 Betterment.com received $3 Million in a series A financing round from Bessemer Venture Partners (lead) and Anthemis Group.
Betterment LLC is a Registered Investment Advisor with the SEC and they’re SIPC insured. You can be assured of the same protections as you would with a larger financial institution. Of course since this is an investing account and not a savings account, there is no assurance of not losing your money.
Betterment only launched in 2010, but they are already receiving a lot of buzz with writeups in The New York Times, CNNMoney, Investment News, Mint.com and more.
When the website launched at the end of 2010, it was already receiving quite a bit of recognition for it’s innovative ideas and approach.
- TechCrunch Disrupt NYC 2010 “Battlefield Finalist”
- TechCrunch Disrupt NYC 2010 “Best NYC Startup”
- FinovateFall 2010 “Best of Show”
- 2014 – The First Automated Investing Service to Reach 50,000 Customers With More Than $1 Billion Under Management.
- 2015 – The First Automated Investing Service to Reach 75,000 Customers With More Than $1.7 Billion Under Management.
Since they launched in 2010 they’ve had plenty of recognition, and now have over 75,000 happy customers with over $1.7 billion in assets under management. Not too shabby.
How Does Betterment Work?
So what exactly is Betterment, and how does it work? The basic idea is this – a lot of people are either just too busy to get too far into the weeds with their investment decisions, or they are too intimidated by the array of choices out there when it comes to investing. Betterment attempts to take the confusion out of the process by making investing simple.
- How much to invest.
- How much of your investment you want in equities (Stock Market).
- How much you want in bonds.
You can also set up automatic investments on a regular basis if you want to.
Within stocks and bonds, they divide up your holdings into a variety of ETFs so that you are diversified. Here is what you get on the stocks side:
- Vanguard Total Stock Market ETF (VTI)
- Vanguard US Large-Cap Value Index ETF (VTV)
- Vanguard US Mid-Cap Value Index ETF (VOE)
- Vanguard US Small-Cap Value Index ETF (VBR)
- Vanguard FTSE Developed Market Index ETF (VEA)
- Vanguard FTSE Emerging Index ETF (VWO)
For bond ETFs here is what you get:
- iShares Short-Term Treasury Bond Index ETF (SHV)
- Vanguard Short-term Inflation-Protected Treasury Bond Index ETF (VTIP)
- Vanguard US Total Bond Market Index ETF (BND)
- iShares National AMT-Free Muni Bond Index ETF (MUB)
- iShares Corporate Bond Index ETF (LQD)
- Vanguard Total International Bond Index ETF (BNDX)
- Vanguard Emerging Markets Government Bond Index ETF (VWOB)
The exact allocations of each stock or bond ETF will depend on the allocation you choose. Either way, the stocks and bonds you get will give you a nice diversified portfolio.
Asset Allocation And Visualization Tools
To me one of the selling points of Betterment are the allocation and visualization tools you can use to set your investment goals. You can update your asset allocation, and investing time horizon and see about what kind of returns you can expect to see given your amount invested, level of risk and historical returns. It’s pretty interesting to play with the tool and see the differences you can expect given different allocations.
Let’s say that you have about $50,000 invested as the demo account does. If you have 80% invested in stocks and 20% in bonds, given a 20 year time horizon it will show you a forecasted range of returns that you could expect to see – anywhere from $100,000-$600,000. Change the percentages and timelines and it can drastically affect your results.
So if you decide you want to change your allocation either to include more stocks or bonds, you just move the slider up or down, and then hit the “change” button, and Betterment will update your account holdings and purchasing decisions going forward. Piece of cake!
One of the nice things about an account with Betterment is that it will automatically re-balance your portfolio for you every three months, or if your allocations drift more than 5%. Without re-balancing your account can easily shift over time to have an allocation that is heavier on stocks or bonds than you want it to be. If you start out at say 80/20 stocks to bonds, if you don’t reallocate over time you could one day find that your account has an allocation more like 75/25 or 70/30.
This is one of those things that most investors neglect to do on a regular basis, so it’s nice to have that part of the account be automatic.
Tax Efficient Investing
One big change that Betterment has made in the past couple of years was to implement a more tax efficient philosophy. They have implemented strategies to make Betterment more tax efficient and increase returns for most users.
Tax Loss Harvesting
Betterment will look at your portfolio and help offset your capital gains through Tax Loss Harvesting – which could add an estimated +0.77% in after-tax returns, annually. So what exactly is Tax Loss Harvesting?
Tax loss harvesting is the practice of selling a security that has experienced a loss. By realizing, or “harvesting” a loss, investors are able to offset taxes on both gains and income. The sold security is replaced by a similar one, maintaining the optimal asset allocation and expected returns
While tax loss harvesting used to have a $50,000 account balance minimum, it is now included at no cost for all users!
TaxMin Lot Selling
Betterment helps save on taxes by using TaxMin Lot Selling.
Choosing which lots of shares to sell can greatly impact the investment taxes you pay. Using our TaxMin cost basis accounting method, we go beyond the industry standard (FIFO). We intelligently liquidate each of your lots when you withdraw to minimize your capital gains.
Tax Impact Preview
Betterment will give you real time tax information that will help you to make more informed investing decisions. If you decide to change your allocation or make a withdrawal, their Tax Impact Preview tool will allow you to see what kind of an impact the change will have on your taxes, and returns.
Betterment only invests in exchange traded funds (ETFs) which are generally more tax-efficient, when compared to mutual funds. Investing in ETFs can provide an estimated .7% in tax savings per year.
Betterment uses cash flow and dividend reinvestment in order to reduce the need to sell shares to rebalance your account. This can lower your capital gains taxes over time.
Fees And Charges
Here is where the rubber meets the road – what kind of fees and charges can you expect for using Betterment vs. Vanguard or some other low cost investment company?
UPDATE: As of 2/22/2012 Betterment lowered their fees for all users. You can now expect fees in the range of .15%-.35% depending on your balance instead of .3%-.9%. That’s quite a reduction from their previous fees, and is much appreciated. Betterment Fee Reduction Details Here.
There are no minimums to invest, and there are no fees for trades. Betterment charges a pro-rated yearly fee that is in a range of 0.15% to 0.35%, depending on your account balance.
For balances under $10,000 the fee is 0.35% annually or $3/month. With a balance over $10,000 you will be charged 0.25% annually. Balances over $100,000 will be charged 0.15% annually, and will include a personal consultation if your balance is $500,000 or more.
NOTE: All accounts also now get tax loss harvesting at no additional cost and no minimums. Previously there was a $50,000 minimum for this service, but that minimum no longer applies after Betterment removed the minimums for tax loss harvesting in April 2015.
The fees for Betterment originally ranged anywhere from 0.3% up to 0.9% annually when they launched. For many folks that was where they probably stopped reading, as having a 0.9% fee on account balances would be far too high, especially for folks who are more versed in the stock market and have confidence that they could buy a target retirement fund, or low fee index fund via Vanguard or similar low cost mutual fund company. Going with a low cost provider like Vanguard would mean a much lower cost because when you do it yourself there are no management fees. Depending on the balance that can be quite a bit of money you’d be saving by doing it all yourself.
Thankfully Betterment quickly reduced their fees from the high .9% for most folks with low balances, and it is now only .35% or $3/month, which is very competitive for what they provide.
Betterment.com launched at the end of 2010 and have received a ton of good press and accolades for their innovative investment platform. I have to admit that I am impressed with how they have taken a difficult subject – investing – and made it much more accessible to the average person. The fact that you can make automatic investments, allocations are automatically adjusted, and that it can be a cost effective option for some investors with smaller amounts to invest make it an attractive offering. Betterment returns promise to be as close to matching the market as possible.
All in all – I think Betterment will be a great offering for many folks who are investing smaller dollar amounts, and who don’t want to do all the legwork and regular re-allocation of assets. If they want a set it and forget type account, Betterment should probably be one of the first that they consider. And now that they’ve got a bonus just for signing up, I think there’s really nothing to lose! I’ve signed up myself, and now have about $9500 invested with the service.
Betterment is offering six free months to new users who open up an account with at least $100,000 and keep their accounts withdrawal free for 90 days*.
Have you used Betterment.com, or are you considering it? Tell us your thoughts on Betterment in the comments!